Today's SaaS companies must prioritize Ops, UX, and Features in this order. Most do it backward.

Your customers are not looking for a list of features. Pricing is also no longer a strong differentiator. The SaaS model compresses the monthly revenues in favour of low acquisition costs and higher lifetime value.

That's why lean operations and exceptional user experiences will always win over an extended list of features. Customer-centric leadership is the foundation of modern CTOs.

At INGENO, our teams offer amazing technical talent. However, this level of excellence is attained more and more through internal mentorship and education. We primarily hire people who demonstrate a sincere commitment to building amazing products. They strive to skillfully serve our customer’s business strategy and do so with an obsession for innovation and quality.

Of course, a correct DevOps model is one of the best ways to refactor your company structure to align with SaaS requirements. Freedom and accountability of autonomous product teams are core values to achieving this cultural transformation.

If you are about to invest heavily in building a new product, put Operations and User Experience first, and let your customers tell you what they truly need.