Webinar - Understanding the CX: tools, expectations and digital
The Digital Leaders Club welcomes Stéphanie Le Rouzic, a Certified Customer Experience Professional to share with you the universal expectations of consumers.
During this discussion, Stephanie will introduce the notion of customer experience and share with you the universal expectations of consumers as well as the 2 essential tools that are Personas and Customer Journey Mapping. She will also show how digital supports CX, especially in times of labor shortage and in the desire of customers to gain autonomy.
With a Master's degree in marketing and an Executive MBA, Stéphanie has 25 years of professional experience, including 10 years in agencies (Cossette, Valtech), two business start-ups (e-commerce and restaurants) and positions in parapublic organizations: SCQ (Société des casinos du Québec) and RTC (Réseau de transport de la Capitale). Providing an unparalleled customer experience has always been the common thread in her career, whether in positions related to marketing research, UX or CX strategy, or in business creation. She is a Certified Customer Experience Professional (CCXP) and a member of the organizing committee of CXPA Quebec (Customer Experience Professionals Association). She currently holds the position of Senior Manager Customer Experience at KPMG.
About the Digital Leaders Club
INGENO launched the Digital Leaders Club to provide North American entrepreneurs and decision-makers with access to a network of experts who disseminate best practices, keep abreast of technology trends, and share their experiences as technology leaders.
What the Club offers:
A monthly meeting with exclusive speakers
And more than 20 conferences available in catch-upA network of more than 3,000 technology leaders
North American decision-makers and entrepreneurs passionate about ITA private platform for exchange and sharing
Accessible at the end of the yearHybrid events
Event and conferences in person or virtual